Monday, May 5, 2014

Keys to the New Business Kingdom



If you are tired of working so diligently just to sit and wait for that phone to ring after a pitch or for that email that says “we liked your presentation but we have decided to go in another direction”, we can assist your team in understanding there is a process to obtaining those clients large or small old or young.
You must build a personal relationship with these people because that's what they are…PEOPLE. They work for a company and if they have chosen well they work for a company that treats everyone as though they are family. All Business is about personal relationships whether it be gas and oil or consumer goods or the woman down the street that makes those amazing cupcakes.

If you are growing tired of getting so close to opening the door to that client you have wanted for so many years, we can help you get the 30 minutes with the direct client decision maker you so desperately want to reach.  We know them. We have had many dinners with wonderful wines.  We have taken trips to beautiful places with them and even sometimes just pick up the phone on a Saturday to say hello and check on them and their families. 

You know you only live once but if you live it right once is all you need. If you are serious about opening doors to these people and you KNOW and I do mean KNOW your team is ready to demonstrate your agency’s expertise through total brand domination and you have what it takes to generate that prospect millions of dollars then contact Imperative Consortium. If we feel a spark once we have connected we will open those doors for you and we will teach you how to always keep them open. 

Wake up and realize advertising is changing. The days of agency AOR is drawing to a rapid close. It's time to focus on your agency’s key strengths and align yourselves with those clients that truly need you. Once you have accomplished this by the first year’s end, the client will be asking you what’s the next step…not the other way around.

Imperative Consortium’s number one priority is to know the decision makers on a personal level. We have worked diligently since the day our doors opened to understand that in order to get close to decision makers we had to find out what they wanted or needed and then we gave it to them on a platinum platter...even if it meant we took a loss.  We knew if we took a loss in the front we’d gain in the end because no one has the strength to do what we do.  Because of this we now possess a pretty big key chain with some keys to some pretty big doors. If your agency or firm is ready for a change contact us, but you better be ready.


V/r,

Michael Van Buren
President Imperative Consortium
US  (MAIN) 646-629-9262
Imperative Consortium "The art of good business is being a good middleman or woman"